LV= (Liverpool Victoria) have recently celebrated 180 years as a leading insurer, serving over 1 million members across the UK.

The origins of LV= can be traced back to 1843, when they offered a policy known as a 'penny' policy. 180 years later, they have grown to become one of the largest insurers in the UK, officially adopting the LV= name we recognise today in 2007.

Liverpool Victoria (LV=) Health and Wellbeing Services

With LV=, you and your partner (living at the same address ) gain access to a wide range of health services, all designed to provide support and peace of mind:

Remote GP Service

• 24/7 unlimited access to UK-based GPs via video or phone.
• Book through the LV= Doctor Services app and get an appointment, usually within 2 hours.
• GPs can help with common issues like colds, flu, headaches, mental health, and more.
• Get diagnoses, specialist referrals, and updates saved in the app for future reference.

Second Opinion Service

• Double-check or confirm a diagnosis, ask unanswered questions, and understand treatment options.
• Common areas include cancer, heart issues, joint problems, and mental health concerns.
• Provides reassurance or additional clarity on your health.

Remote Physiotherapy

• Access up to 5 sessions per year with a qualified physiotherapist, no GP referral needed.
• Ideal for physical recovery, addressing injuries, or improving mobility.

Remote Psychological Services

• Dedicated mental health support with up to 5 sessions per year.
• Includes counselling, Cognitive Behavioural Therapy (CBT), and tailored treatment plans.
• Covers concerns like anxiety, depression, PTSD, substance abuse, sleep disorders, and more.
• Easily book through the app for video or phone consultations at your convenience.
• These services are here to support your physical and mental health, offering quick and convenient care—all included with your policy at no extra cost!

In 2024, 97% of life insurance claims were paid out by LV=, totalling over £80 million.

LV= have won many awards; some recent wins include 'Outstanding Insurer of the Year 2023' (LifeSearch Awards). At the same awards, they also won ‘Best Income Protection Provider ’ and ‘Business Protection Hero’. In 2022, they were named as one of the 'Best Life Insurance Companies ' in Forbes Advisor’s Best of 2022 Awards.