Vitality have been providing life and health insurance since 2007 (previously a joint venture between Discovery and Prudential).

Vitality takes a different approach to life insurance by encouraging its members to lead a healthy lifestyle.

Vitality’s serious illness cover pays out based on the severity of the condition, meaning it can cover a wider range of conditions than any other provider.

In 2024, 99.7% of claims were paid out by Vitality, totalling £83.5 million in protection claims.

5 Star Defaqto-rated life insurance

• Vitality have won many awards, including:
• 'Protect ion Provider of the Year 2022 ' (Scottish Mortgage Awards )
• 'Protect ion & Pension Providers Winner 2021 ' (FT Advisor Service Awards)
• 'Best Critical Illness Cover Provider 2020 – 2021' (Moneyfacts Awards)
• 'Outstanding Promotion of Protection 2021 ' (Cover Excellence Awards)

Select – Benefits across Vitality.

Exclusive Discounts on Leading Brands:

• Expedia – 10% off up to 4 hotel stays
• Samsung Galaxy Watches – Save up to 35%
• PureGym – Up to 50% off (earn 5 Vitality points per visit)
• Virgin Active – Up to 50% off (earn 5 Vitality points per visit)
• Nuffield Health –Up to 50% off (earn 5 Vitality points per visit)
• Fitbit, Garmin & Polar – Get up to 40% off fitness trackers
• Specialized Bikes – 25% off a new bike
• Sports shoes – Up to 50% off a pair of running shoes each year
• Champneys Spa Resorts – 75% off stays
• Weight Watchers – 6 months for just £30

Plus – Exclusive to Vitality plus. (Optimised plans over £45 with an additional £5.50 membership fee)

• Apple Watch Offer – Get an Apple Watch from just £10 upfront — and you could pay nothing more if you stay active with Vitality!
• Waitrose Cashback – Earn up to 25% cashback on selected Waitrose Good Health products when you stay active.
• Free Monthly Cinema Ticket – Get a free cinema ticket by staying active.
• ITSU Discounts – Save 25% off a meal every week and get a freshly made meal for free every month when you stay active.
• Luxury Hotel Stays – Enjoy up to 25% off at exclusive Mr & Mrs Smith hotels.